10 Things We Should Leave Behind in 2020

1) Begging for new music on Twitter

This is something I’m seeing more and more, and I think it’s so entitled and stupid to go to artist’s Twitter pages, and demand they drop new music whenever they want it. What happened to patience? What makes a person think that just because they’re a fan, they get to decide when an artist puts something out? Even when they do release new music, artist’s are inundated with people asking for even more. How greedy can you be?

2) Fake clickbait Headlines

Ok, I totally get why these are used, but c’mon, be a little creative with them. I know my titles aren’t the best sometimes, but if I ever have a post called “10 Celebrity Fails, You Won’t BELIEVE Number 6!!”, fucking shoot me. These all use the same stupid formula, and the only people it works on are the type of people who care what celebrities are doing on vacation.

3) TMZ Comments

If you haven’t heard of TMZ, you’re lucky, it’s a terrible, toxic wasteland of humanity. The comments section is even worse. I’ve never seen so many racist comments in one place, and I go on Reddit every day. If you don’t believe me, just search “Obama TMZ” and see the bottom-barrel of society.

4) Opinion News Shows

Let’s make the news “news” again. No more Tucker Carlson, no more Rachel Maddow, no more Fox and Friends. I want people with journalistic integrity on the news again, not some mouthpiece that spews their opinion as fact. Opinion news has only grown since Trump was elected, and I don’t see it going away as long as he’s around. It’s just too easy to get viewers by parroting their opinions back to people who feel strongly about things they know nothing about.

5) Meme Rap

Ok, Lil Nas X can stay, but that’s because I’m fascinated by his marketing strategy. The rest of them have to go though, Lil Pump doesn’t contribute anything new to music, Lil Windex is only funny for about 5 minutes before he gets on my nerves, and Rich Brian has pivoted to a more serious style, which is good because he actually makes decent music sometimes.

6) YouTube Pranks

How the fuck are these still around? What type of legal team does someone like Vitaly have? How can he just go around fucking with people and not get sued? Maybe he’s staging all these pranks, but I don’t think he can afford to pay actors enough to get punched in the face on YouTube. Also, those channels where they go into “the hood” and start messing with alleged gang members who usually carry firearms. One of these such channels actually got shot by pretending to be a zombie, so I’m hoping we see less of them.

7) Donald Trump

My feelings about Donald Trump can be summed up by the YG song titled “Fuck Donald Trump”

8) Outrage Trolls

These are the people who comment edgy shit to piss people off. These people live off of the negative attention, and it’s been going on long enough that people should understand that by now. Eventually, these people grow up or give up, so it’s just a matter of ignoring them and waiting it out.

9) Clout Chasers

Clout is a word that I’d never heard of until 2019, so it’s only fair we leave it there. Clout is a stupid new word for popularity, and people usually gain clout by doing stupid things and filming them, hoping they’ll go viral and become influencers. One such person threw a chair off a 10th story balcony, sending it crashing into the street. Aside from how stupid it is to film yourself committing a crime, it’s even stupider to think that this will be your big break in life. Get a real job, asshole.

10) Social Media

This one isn’t going away anytime soon, so I’ll have to just suck it up. Social media is way too important for business to get rid of, so until we find another way to reach large amounts of people for free, social media isn’t going away. It’s a shame, really, how quickly it’s effected us. We care so much about what other people are doing, that we forget that most of it is bullshit that’s made strictly to make you feel inferior.

In Search of Isolation

I don’t like people. I used to, but years of customer service have ruined whatever interest I had in meeting new people, and that’s a problem.

Maybe it’s just me, but I think people are getting worse. Maybe I’m biased, but I’ve dealt with way too many assholes lately for it to be a coincidence. Either that, or I’m slowly dying inside.

Whenever the world gets to be too much for me, I like to sit in my room and listen to my records. I know that being by yourself all the time isn’t the best for your mental health, but it’s much better for me than going outside.

I don’t know if my love of isolation will come back to bite me, I’m sure that it’s definitely strained my relationship with my friends and family, and it’s not exactly great for my dating life, but it’s something I desperately need to keep functioning.

Why is that? Why do I feel out of place, floating from one place to another like an errant cloud? Is there something wrong with me, and I just can’t see it? I used to love meeting new people and experiencing new things, but now it’s just a pain in the ass, and I’d rather spin up Malibu and write articles about nothing.

This post is getting heavy, so here’s a baby giraffe.

Fear and Loathing in Massachusetts

So, I’m a tad drunk, (shocker), and I’ve been thinking about the creative process, how the flow of ideas in my brain translates to the words I type out. I can’t control their generation, so I have to filter them for content. Due to my wonderful neurological disorder, I’m bombarded by thoughts every second of every day, and some of them aren’t pretty.

My thoughts are coming in free form jazz, with no semblance of structure or decorum, they just exist. I’m not blessed, I’m cursed by the inability to capitalize on the ideas I have, and when they don’t materialize, I feel like a lazy sack of donkey shit for not being focused enough to do anything with the gift I’ve been given. Wow, that’s such a douchey thing to say, there are millions of people who also got straight A’s in English who don’t think they’re gifted writers, so what makes me so fucking special?

Maybe bitching about how unhappy I am online isn’t healthy, maybe it’s just a coping mechanism, maybe I’m just full of myself and like to read my own writing, I really don’t know. What I do know is that Frank Sinatra sounds better on vinyl, Hunter S Thompson was a genius, and that Lil B the Based God is an internet icon.

Your Brain on ADHD

*Alarm buzz*

Time: 9:30am

“Ok, I’ve got time, I can totally just close my eyes for a sec..”

-20 minutes later-

“Shit, I actually have to get up and do things now. I wonder what happened to Shaggy?”

-30 minutes later-

“Ok, so Shaggy was a Marine who served in the Gulf War and sang to pass the time. Let’s see if I can find any pictures of him in uniform, because that doesn’t sound true”

-3 pages of Google Images later-

“Shaggy is an interesting dude, I didn’t know there was a recognized legal defense based on “It Wasn’t Me”

-10 minutes of watching YouTube videos of people losing their shit at Popeyes-

Time: 10:30am

“Huh. I was supposed to do something today, I probably should’ve written that down so I would’ve remembered”

“I wonder if squirrels have names for each other. I wonder what my name would be if I were a squirrel. Squirrel is such a weird word, who came up with that?”

-1 deep dive into the etymology of the word “squirrel” later-

“Damnit, I was supposed to take the trash out for the garbage people today, guess I’ll have to survive until next week.”

“What should I have for breakfast, I’ve been in a toast kick for a minute, but I don’t have much time, so I should have cereal or something quick.”

“I wonder how many Cheerios are in a box, has anyone ever counted them?”

“Shit, I’m late for work, I don’t have time to finish breakfast”

-5 minutes of picking the right album for the ride to work-

Time: 11:30am

“Why is there so much traffic, I didn’t know this many people lived in this town, what the hell?”

-Arrive to work 5 minutes late-

“Everything at work is broken, this day will probably suck. An Always Sunny and Workaholics crossover would be great, I wonder what that would be like”

-Write a spec script on the back of a receipt-

Time: 12:05pm

Only 9 hours before I get to go home…

4 Types of Customers Nobody Likes

I get a wide variety of customers at work, most of them are decent enough people, or harmless. There are always outliers though, people like…

4. The Barely-Awake Stoner

Look, there’s nothing wrong with hitting the ol’ electric lettuce, but c’mon people, get it together before you venture out in public. Sometimes these customers are awesome, they’re usually open to suggestions, they’re funny most of the time, and you might get a big tip if you joke about how baked they look. You can tell you’re in for a bad time when you can smell the reefer before you see the customer, this usually means you’re in for 5 minutes of silence while they figure out where they are, and what they might want to eat. Further signs someone might be catastrophically cooked are when they have trouble relaying their order to you, or if they get distracted in the middle of their sentence and stop talking so they can think. Please smoke responsibly people.

3. The Soccer Mom

I don’t know how common these are everywhere else, but in my pasty-white slice of suburbia they run rampant. This sub-genre of white person is identified by their superior attitude, their cropped haircut, and their complete inability to control their children, who usually have ridiculous names like Braedyn or Jaedon. These woman are about 2 cups of coffee and a Xanax away from total meltdown, so they don’t have time for things like manners or complete sentences. Soccer Moms usually hate the taste of coffee, but rely on the caffeine, so they order drinks that are 95% sugary garbage and 5% coffee, and they expect you to know how much of each of the 7 ingredients to put in without telling you. Jesus help you if it’s even a little off, they’ll make you redo it 4 or 5 times until they think it’s right, even if you make it the same way each time. God forbid, they bring their kids in, forcing you to deal with whatever future asshole they’ve raised to talk down to retail workers. These people have never worked a service job on their lives, so they don’t understand that what they’re doing is wrong.

2. The Conspiracy Nut

There are different stages of conspiracy nuts: the first layer is my favorite, they just vomit out whatever clickbait headline they just skimmed so you think they know what they’re talking about. The layer below that is where I start to get annoyed. These people are usually a couple crayons short of a box, and lack the awareness to realize that I’m not interested in listening to them talk about how Obama was a lizard person, or how the government is secretly giving us Lyme Disease to keep us from getting insurance. Every time one of these Alex Jones- level nuts come by, I pray for someone else to come along so I have an excuse to stop listening to them.

1. The Asshole

These are way too common. I don’t know what these people are like outside of the store, but it seems like the second they get into the store they evolve into some sort of enraged nuclear bomb. For the most part, these people are miserable people who get shat on in their own lives so much that they feel the need to make someone else’s day miserable. I deal with this type of customer every day, and I’ve noticed there are more of them than ever, which provides great material, but I’m getting tired of old people yelling at me because I can’t read their minds. Today, I got yelledat because apparently I didn’t get that “Black Coffee” means small iced with extra cream and sugar. I guess I’ve gotta work on that. I’ve found that laughing at these assholes works like a charm, as does being overly nice to them. Both approaches fry their circuits and leave then speechless, which is alway nice after 5 continuous mintues of verbal abuse.

I Had a Cliche Fall Day

I don’t know about you, but living in a small orchard town in Massachusetts, fall is a pretty big deal. It starts in September, with the Instagram pictures of girls going apple picking and drinking pumpkin lattes and pumpkin beer while eating pumpkin muffins.This goes on until the 3rd week of September.

Next, you start seeing Tweets about how people “Can’t wait for spooky season!” This is when you know you’re in too deep. By this point, stores start putting out Thanksgiving decorations and begin to spray cinnamon inside to spark the whole “Fall” experience off. Now, if you haven’t read my posts before, you should know that I’m not really a festive person, and all the corny fall things make me angry. Or so I thought.

Image result for apple picking
Look at all that Vitamin C

The transition started off with a wimper; one of my friends has been wanting to go apple picking for weeks, and since I already went for my annual trip with my mother, my quota for apple picking excursions was filled, but I figured it’d be nice to get out of the house, so I told her I’d go. We’re driving past, and it’s a madhouse, (on a holiday, no surprise), so we decide to meet some more of our friends at a nearby winery. This brings me to Basic Fall Activity #2: Wine Tastings.

Now, I like wine, but I’m not a connoisseur, I don’t understand where people get flavors like “burnt toffee and citrus” I just taste white wine. With that in mind, I went into this wine tasting with low expectations. Boy, was I wrong. We get there, and for 10 dollars, not only do I get 5 glasses of wine to try, I also get a fancy wine glass. Things are starting to click with me. I get why people like this now.

Image result for wine tasting
It’s not alcoholism, it’s a hobby

5 glasses of wine later, I’m starting to enjoy myself. I start to look around the winery, and I notice it’s got an amazing view of the changing leaves. I spent way too much time looking at the leaves, I have a new appreciation for foliage, and for malbecs.

After buying a bottle, we leave the winery, while debating on what to do next. I have a sudden craving for apple cider donuts, and by this point all the families at the orchard should be gone, so we swing back over to the orchard for some hot and ready donuts. Upon arrival, I find that the donut prices have gone down, and that I can get 6 donuts for a lot less than the 3 I had originally planned on devouring. There’s nothing like a hot, sugary donut 5 seconds off the donut machine. After consuming 3 donuts in half the time it probably took to make them, I decided that I needed to walk around and burn off some of these calories, because that’s something I care about sometimes.

My fall stroll was a lot nicer than I expected; the air was cool, but not cold, and there was a slight breeze that kept the bugs off me. I should’ve taken pictures, maybe I’ll upload some next time I’m in the mood for a stroll, because the orchard provided a spectacular view of the changing leaves. I totally understand why boring New York people drive hours at a time to come see them, they really are cool.

It started to get dark out, so naturally I ended my stroll. Conveniently, the apple orchard is within walking distance of my house, so I mosey on home and make myself some dinner. About an hour after I finish eating, another one of my friends texts me “Do you wanna drink beer and chop down trees for a fire?” Usually, the answer to that question would be “Hell no, I’m not messing with a chainsaw after a day of drinking.” Not today. Said friend, knowing my penchant for hating Fall activities, followed up with “The Packers game is on”, knowing that I love to see Aaron Rogers lose.

When I get to my buddy’s house, and the first thing I see is a veritable graveyard of Bud Lite cans and Skol Wintergreen laying on the deck. Shocker. In the distance, a voice rang out: “Caleb, you lil’ tit-fucker, grab my ax, I’ll show you howta split wood like you’ve still got some fuckin’ balls!” Well, that’s not what I imagined I’d walk into, but I dig it. I sit back and watch my two redneck friends argue about woodcutting techniques while I sit back and sip a beer. This whole “fall” thing isn’t actually that bad after all.

Why Failure is Important

Everybody has failed at something, if you haven’t, you’re probably not good at anything. Failure is incredibly important, but no one wants to fail because it makes them feel like failures themselves. This is why failure is so important: it fuels you to do better.

I fail all the time. Usually, I just pick myself up and move on, but sometimes that failure builds up, and becomes permanent. The more I fail, the angrier I get, and the angrier I get, the more I fail, so I’m trying to just roll with the punches and accept failure as a learning experience. I’ve been trying to get a new job for the last few months, sending out dozens of applications every week, usually to no response. This hurts more than I’d like to admit. It sucks that I’ve put so much work into trying to be better at what I do, only to have nothing to show for it. Maybe it’s for the best, I’ve worked so hard, given up things that I enjoy, prioritized my goals over everything else in my life, just to be kicked in the face. I’m not going to give up, rejection makes me want to work even harder to show that I’ve got what it takes to get where I want.

Failure isn’t fun, it’s not sexy, it doesn’t feel good, but it is one of the most important feelings that we have. If failure felt good, no-one would try to better themselves, no-one would try to change their mindsets, no-one would ever think that they could do better. Every time I write a blog post that no-one views, I get a little bit sad, but that feeling goes away quickly, and I learn from my mistakes and adapt. I see my friends fall down when they start to care too much that they refuse to act, and I get it, some people are so scared of the downsides of life, that they forget the upsides and hide from them. You can change. You can be better than you are right now, but it will cost you.

Failure is educational because it lets us see how our ideas work in real life. If you think that you have a good idea, and you decide to take out a business loan and run with it, you could end up bankrupt. You get to see what worked and what doesn’t work, and that is more valuable than people think. I don’t know about you, but I don’t like to make the same mistake twice, so if I identify a problem, I do everything in my power to prevent making it again.

I hope this reaches someone who needs it, too many people let failure run their lives. Picture it this way: working out doesn’t feel good at first, but when you look at your six-pack abs in the mirror, you feel damn good. It’s usually worth it, so what are you waiting for, go out and fuck something up.

How To Sell To Millennials

Ok, first thing’s first: some of you think “millennials” are just people who are younger than you. That’s wrong. Millennials are people who were born between the years of 1981 and 1996, so many of the people who blame millennials for their problems are actually millennials themselves. That being said, you need to learn how to deal with us, and I’ve got some tips.

Focus on Quality

This is a big one, there are so many companies pushing half-made crap on us, that in order to make any distinction between your company and the next, you have to actually be better than them. If you make your product as good as it can be, or you make dealing with your company smooth and uneventful, millennials will remember that, and you will be their first choice every time. If you can somehow make quality goods/ do quality work every time, you will see immediate results. Look at Dunkin, they were known for watery coffee and rude service, but now they have noticed that more millennials go to Starbucks because the coffee is better, and they won’t have to deal with angry customers messing up their day. Dunkin saw this, and realized they needed to do better, so now they are improving the quality of their food & beverages, and focusing on customer service. Be more like Dunkin.

Be Genuine

Millennials are constantly plugged into the internet, a vast majority spend hours a day on it, so when your company eventually does something ill-advised, steer into the skid. If you try and hide behind PR stunts and prepared apologies, millennials will tear you to shreds on social media, blogs, and maybe even real life. We care about genuine apologies, so if you plan on giving one, don’t write it with a lawyer present to save you from litigation, don’t pass it off to an intern, write it yourself. Case in point: BP. That apology is so well known, and such bullshit, that South Park parodied it. Do you want your company to be remembered as “the one with the bad apology no one believed”? I don’t think so.

Embrace Memes, But Don’t Make Them Yourself

Memes are widely-known internet jokes, usually in the form of pictures with text. These images are spread rapidly across the internet, and after a certain amount of time, retired. This is the mistake I see too many brands make: they overestimate the life of a meme and try to milk it past its expiration date. This makes them look out-of-touch, old, and uninformed. Don’t do that. My advice: find memes others have made about your brand and repost them, and give the creators credit. This makes your customers feel connected to your brand, and that you’re conscious of their needs.

Make Them Feel Connected

This is the million-dollar question: how do you make someone feel something? If your customers get something from using your product or service, they will keep using it. For example, if your company donates to a charity they’re passionate about, they will be more likely to support you. Other things you could do are 1) post pictures of things that make you laugh on your social media. This will humanize your company, and will hopefully make customers laugh too, which keeps them coming back. 2) Do your best to reward the loyalty of your customers, make a rewards program for your store or product; that way they keep coming back to get the reward, and feel good that they got something for their loyalty. 3) Make sure to treat your employees properly. If word gets out that your employees love going to work, and they love what they do, not only will more millennials try your product, your quality of life will go up due to high employer morale. Have Employee Appreciation Days where you bring in food and drinks, take some pictures or video, and post it on your social media and blog accounts. If your company is viewed as a fun place to work, and there is video evidence that doesn’t look staged, you will find millennials taking notice.