A Losing Battle

Maybe it’s because I’ve been couped up in the house for days, maybe it’s because the world is going crazy outside, maybe it’s because I’m unemployed now, but I feel things getting dark again.

It’s almost funny; I’ve been almost happy these last few weeks, and then all of a sudden POOF, back to our regularly scheduled program of numb annoyance. I first realized something might be up when I started waking up late, like 2pm late. That’s never a good thing. I’ve lost track of what day it is, they all blend together. That’s another thing; the days are short, but the weeks last forever.

I really hate this; getting just a tiny taste of happiness, enough to know what I’m missing, but then immediately slipping back into listening to Bright Eyes records in the dark at 3pm. I know this isn’t the platform to complain about my problems, but my friends are tired of having to prop me up so that I don’t make things worse, so until all this inevitably goes away as all things do, I’m going to write about it.

It’s hard being a burden on people. They will never say it to my face, but there’s always that fleeting look of “this shit again” whenever I get all boo-hooey and bring the vibes down. Usually, I make jokes so I can get that fleeting serotonin hit that my brain can’t make for itself, but now it’s just black. I don’t like losing a piece of my personality, I like joking around and making myself and others laugh, but now it’s gotten to the point where I can’t even tell when I’m joking. Anything just to feel a little better for a moment.

I can usually tell if I’m just temporarily upset, or drowning depending on the music I listen to. When I’m just upset, it’s a lot of angry “Fuck you” music like Schoolboy Q, Nipsey Hussle, System of a Down, etc. When I’m drowning, it’s always the same cast: Bright Eyes, Joy Division, Mac Miller, Earl Sweatshirt and Kid Cudi. I’ve had all of those on repeat all day, so I’m guessing it’s not just a temporary spout. I’m glad I can recognize when I’m losing it, if I just all of a sudden imploded without knowing why, I’d probably do something stupid and permanent.

I’m in a decent position to get my shit together finally, I have more free time than I’ve ever had in my life, and I know it’s going to be hard to not just waste it getting wasted, but if I’m ever going to make something of myself, it’s what needs to be done. Maybe I’ll set my alarm tomorrow, so I don’t sleep the day away, or maybe I’ll put on Road to Joy and bury my head in my comforter.

The Moment I Decided to Quit

“You should quit ya job to this!” Wise words from the great modern philosopher Kanye West. I’m done. I’ve had enough of dunks. My friend works at a restaurant, and says that they’re looking for people, so I’m going to give that a shot.

I’m so done with this stupid place, as well as all the bullshit that goes with it. I’ve had 7 managers in 9 months, that should’ve been a giant red flag, but it wasn’t. While doing payroll, I discovered that not only did I not get the raise I’d been promised, but I’d been getting paid less than minimum-wage. That’s what did it for me; not all the rude, over-privileged customers who come in, or the fact that our bathroom hasn’t worked in months, forcing me to piss outside like an animal. Fuck them.

I’ve worked at dunks for almost 6 years, I know the place inside, out and backwards, but I still didn’t get paid a fair wage.

I’ve had to give up every weekend for the last 5 years, I get home at 8:30 every night, tired and angry, and still have to make dinner. I’m done. I’ve given this stupid place way too much effort for what it’s given me.

Working here has given me a whole bunch of stories, but it’s also given me a caffeine addiction, anger issues, and killed whatever outgoing personality traits I might’ve had. I met a crack dealer named Animal, a gang member with a heart of gold, an old, dreadlocked hippy who tips in beer, and other sitcom-worthy characters who generally made my days less boring.

I’m certainly not going to miss it here. As I write this, the gas station owner is yelling at a customer who asked if they could use the bathroom, and even from across the store, I can see the veins popping out of his face as he yells. Hopefully the restaurant works out, I won’t come back here.

I Hate the Holidays

Christmas is a time of joy and celebration. At least, that’s what it’s supposed to be. For me, Christmas is a giant pain in the ass. Don’t get me wrong, I love spending Christmas Day with my parents, but everything else just sucks.

When I was younger, I thought the Christmas Spirit was a real thing, because everyone seems happier during the holidays. Turns out, the Christmas Spirit is bourbon. Now that I’m older, I totally get why the adults seemed happy and cheerful: they were drinking to decompress from the stress of the season.

Christmastime especially sucks when you’re underemployed. I work a bullshit job that I hate, and all my relatives have kids who’ve gone off to work for NBC, or law school, or medical school, or are married already. When I tell them that I’m single, graduated, and living at home, they look at me the same way I look at people who play music loudly in public without headphones.

That’s another thing, whoever said “Christmas is the most wonderful time of the year” has never been yelled at by a 75-year old man because their eggnog latte “didn’t taste enough like eggnog” People are stressed out this time of year, and it makes them extra shitty sometimes, and we’re supposed to just smile through it?

I know I’m going full Bah Humbug here, but it’s true, Christmas sucks. The only things I like about it are 1) getting a tree and decorating it with the folks, 2) listening to the Frank Sinatra Christmas album, and 3) getting my parents gifts I know they’ll love. That’s it.

How To Get A Job In Marketing

Getting a job is tough. You spend so much time making sure your resume is polished and your LinkedIn profile is set up, only to have all that work ignored. I’m dealing with that part myself right now, so I figured I’d try and help people who are in a similar situation.

Take Advantage of Networking Opportunities

If you live in a well-populated area, or even close to one, look out for job fairs. These are good places to make connections, and put a face to your name. Try not to be too eager, but be persistant, and make sure you bring multiple copies of your resume to hand out.

If you’re just looking for something short-term and flexible, try your local temp agency, they rely on getting people jobs quickly, so if you’re in a pinch, and can make an appointment with a temp agency, do it. Even if you’re looking for something more permanent, temp agencies can help you, some jobs are temp-to permanent, so if you do well, you could find yourself in a decent position.

If you’ve got some decent sales abilities, you can try looking up companies you want to work for, and send them an email. Usually, this doesn’t work, but I’ve heard a few success stories, so you never know. Try writing your email like you would a sales letter or any other piece of copy, except think of yourself as the product. Highlight your abilities and ways you can benefit the company, while not sounding like a robot.

If you’ve got an entrepreneurial attitude, and some confidence in your abilities, you can try freelancing on sites like Upwork and Fivver. These sites have entry-level work that you can do from your home. Some posters offer low pay for unreasonable amounts of work, so make sure you clearly understand what your client expects of you before you accept the offer.

Non-profits are always looking for help and, contrary to their name, some of them pay pretty well. If you see a non-profit that supports a cause you care about, reach out to them and see if you can help them. It might only be a small project, but you’ll get your foot in the door, gain some work experience, and support a good cause all at once.

Use Social Media

Social media has changed the way we do things, from how we share videos, to how we communicate with each other. This makes it a perfect place to look for advice, networking, and eventually, a job.

A lesser-known place to network is Reddit, a collection of message boards based on a common interest. The r/marketing and r/advertising boards are filled with people in the industry, and are usually happy to guide students and graduates, and job postings are made once a month, so you can expand your search.

Facebook can help you get a job too. Besides being a place where uneducated morons vomit out their opinions. Facebook is home to tons of different groups, and those groups can be very helpful in finding a job, learning more about a certain niche, or even just networking with people. I’m part of a couple copywriting groups, solely to have my copy torn apart and improved by random strangers on the Internet, and it’s helped me immensely.

LinkedIn is an incredibly useful tool that I had written off for a very long time, but now that I’ve graduated and really need to find a decent job, I’m starting to realize how important it is. LinkedIn is social media for your career, so don’t put anything stupid up there, pick a profile picture that makes you look professional and hireable, dress to impress, and for God’s sake, smile. After you apply to a company, check out their LinkedIn page, and follow them. This lets them know you’re serious about working with them, and is a nice look into the type of content they share and the feedback it gets. You can also add your friends and acquaintances to your network, you never know who might know who, so it’s good to cast as wide of a net as you can.

Assorted Helpful Tips

Now, there are a few more things you can do to spice up your resume, and show you’ve got what it takes. There are also some sketchy companies put there looking to prey on your desperation and inexperience, so I’ll tell you a little about how to avoid getting taken advantage of.

First thing’s first, if you’re reading this post, you more than likely have your own blog. That right there is your first resume builder. Take your blog, and apply your knowledge to it and make it grow. The longer you do it, and the more traffic you get, the more value you’ll show to potential employers. You can also use your blog as a testing platform and see which types of content work, and which to avoid.

If your job doesnt have a dedicated marketing role, take some initiative and write up an outline of what you would do, and take it to your boss. They might see some potential in you, and it’ll quickly add work to your resume.

If you’re not sure if you know enough to be successful at your first “real” job, you can alway learn more by getting certifications from Hubspot and Google. These can be useful, and it’s another thing to add to your resume. The ones I recommend are Hubspot’s Content Marketing, Inbound and Outbound Marketing, and GoogleAds. These should prepare you for what you’ll most likely be dealing with.

There are a lot of misleading job postings filed under “marketing”, so make sure to always research the company before you apply, and if you see a posting that doesn’t look right, check Glassdoor and see what employees say about the company. Most of these companies use phrases like “residential marketing” or “field marketing” or “in-home marketing”. Don’t be fooled: they’re usually door-to-door sales gigs that burn through people constantly. I recently fell for a well-disguised posting for an Advertising Account Coordinator that turned out to be a bogus sales job selling cut-rate phone plans. Always do your research.

Lastly, think outside the box and do some spec work for fun. It doesn’t have to be perfect, but it should challenge you creatively. I started learning Premier Pro by making really terrible music videos using YouTube footage that I cut together. Whatever it is, make sure you find a way to enjoy it, and find a way to learn from it. I like to save my early attempts so I can see how far I’ve come.

So, that’s everything I know about finding a marketing job. I hope it helped someone start their career. Did I miss anything? Leave a comment, I’d love to hear from you.